Now, it just reminds us of some funny colorful little worm bended in a shape of letter G. But, on some other browsers (like Chrome) blueish tab color certainly does not make it easier.

What we mean by this is that if white background was to be removed, the favicon might look somewhat better in browsers where tabs have a white color. There is no doubt that new favicon looks awesome on a larger scale, but on a tiny bookmark kind of thing it is, of course, a bit questionable IMHO. The round circle-shaped white background kind of sucks (there, I’ve said it!).Icon legibility was higher, simply because it was consisted of a single color.And, here I have a tiny little problem. I preffered the old one, because of 2 things: New favicon is a simple first letter G, just as the old one was, however, new change is more life-like and vivid, consisted of a mixture of 4 Google trademark colors. With new font / logo design, comes new favicon icon, right? Right. New capital letter G with + sign appended to it. Update: yes, G+ logo has been changed as well. Now, I have to wonder will g+ logo be updated, as well, since it’s letter g is based on the old font? Time will tell this story once it’s ready. It surely has that “punch” effect, whereas the old one was more traditional with counter-clockwise rotated o and e letters kind. I have to admit, this feels good, however it will take some time for adjustments.Īlso, the colors are much more vivid & saturated, with sans-serif font glyph more fat.

New font used is radically different from the old one – serif font has been replaced with a web-optimized / web-friendly sans-serif typeface. You can say that Google is constantly changing, driving everyone else along the ride. Google is known in the past to change design layout, functionality of it’s search engine landing pages, mostly for the better usability and improved functionality. However, this is not the first, and definitively not the last metamorphosis of the Mountain View, California giant. I mean, Google is such a strong brand in the world, recognizable almost on every inch of the planet, and yet, change can be good or bad sometimes. One could say this was a bit expected, given the big news few weeks ago, however, I was personally left surprised.

Google chrome logo animation